❤️ Vlad's 6-figure design agency.

Hey - It’s Farzan & Guy,

I (Guy) broke a streak of about 70 weeks sending this newsletter every Sunday. I had our annual Oktoberfest at a mates on Saturday and had too much fun. My brain turned to jelly on Sunday and forgot to do it. Turns out pretzels, beer and Jägermeiste aren't the best newsletter-writing fuel - who knew? Anyway, now that the lederhosen is back in storage, let's get back to it..."

Estimated reading time: 7 mins

In the mail today :

1. Founder story: Vlad’s 6-figure design agency ❤️

2. Founder story: Thomas's lessons on building a 1K SaaS 🔥

3. Founder playbook: Jasper AI’s 8-year overnight success 🤖

4. Founder advice: Focus on distribution, not product 🚀

5. Founder quote: The easy way to build a bootstrapped SaaS business ⚡️

 Founder story

From Romania to London: See how this self-taught coder built a 6-figure design agency helping early-stage startups scale.

See how Vlad: 

💰 Built AKY X to 6-figure revenue helping startups scale
🌐 Created a design agency specializing in UX for early-stage companies
🛠️ Launching an AI-powered Design as a Service (DaaS) platform

Our top 3 takeaways from Vlad's story:

👉 Offer free value first (like UX audits) to build trust and relationships
👉 Focus deeply on platforms that work (LinkedIn) rather than spreading too thin
👉 Let word of mouth drive growth through excellent service delivery

💡 Vlad's advice for Founders: "If you're not embarrassed by the first version of your product, you've launched too late." - Reid Hoffman

Founder story

5 lessons Thomas learned building a SaaS product that makes $1K a month.

We had Thomas’s other video last week, and I wanted to add this one as I love his honest and authentic style. He may not be the big-number founder quite yet, but he’s like most of us which is why I love following him. Enjoy.

 Founder playbook 

Jasper AI: Eight years in the making - The inspiring journey of discovery, perseverance, and finding product market fit.

(founder playbooks are the strategies used by successful founders).

See how Jasper AI:

💡 Transformed from a small agency into an AI-driven marketing suite valued at $1.5 billion.
💰 Raised $125M in funding, now serving 100,000+ businesses with advanced content and image generation.
🚀 Continues to expand with innovative SEO tools, image generation, and AI-based content models.

Our top 3 takeaways from Jasper AI’s journey:

👉 Pivot and adapt quickly: Jasper’s founders built three companies together before finding success.
👉 Embrace market demand early: They harnessed AI when generative models were still novel, making them pioneers in AI-driven content.
👉 Always test ideas with real users: Their MVP gained traction by gathering paid commitments during a live webinar.

💡 Jasper's advice for founders: "Follow the market closely. A great idea aligns with trends and demand, not just vision alone."

 Founder advice

Focus on distribution, not product.

 Founder quote

Some Simon Høiberg truths…

The easiest way to build a bootstrapped SaaS 👇

→ Pick one of your favourite tools
→ Copy its best feature(s)
→ Add a new twist or improvement
→ Market it as an alternative

I know you want to create something innovative and unique.

But if you wanna try what a profitable SaaS tastes like - just do this instead.

Quick reminder - If you like our newsletter, please do “add to address book” or reply. These are “positive signals” that help our newsletter land in your inbox. If you hate it, please unsubscribe (the unsubscribe link is in the footer).

See you in 7 days.

Guy + Farzan
Founderoo