๐Ÿš€ 2000 stores for this founders juice

+ the 400M food app caviar ๐Ÿ”ฅ

Hi Guy & Farzan here ๐Ÿ‘‹ 

Today, we have stories of founders with pear juice, content creation, a food app, plus more. Letโ€™s get into it.

Read time: 10 mins

In the mail:

  1. Founder story: The hangover cure - Bae Juice ๐Ÿ˜

  2. Founder playbook: Insights from Open AIโ€™s Sam Altman ๐Ÿš€

  3. Video playbook: The $1.8M/year biz created in 2 years ๐Ÿ”ฅ

  4. Video playbook: The $400M food app Caviar ๐Ÿ’ช

  5. Video short: Some classic Jack Ma advice โšก๏ธ

  6. A quote: On the art of selling ๐Ÿ˜Ž

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1. Founder story

๐Ÿ˜ From Melbourne cafรฉs to Korean pear craze: How Bae Juice's Tim Oโ€™Sullivan is shaking up the beverage world, one hangover at a time!

๐Ÿš€ "Could be worse!"
โ€˜Could be worse,โ€™ says Tim Oโ€™Sullivan, the man behind the ingenious Bae Juice, a beacon of hope for party-goers everywhere! With a 100% Korean pear juice hangover cure, Tim and his co-founders have painted Australia a whole new shade of 'hangover-free'!

โ˜• Melbourne to South Korea
From the bustling cafes of Melbourne to the buzzing nightlife of South Korea, Tim's entrepreneurial journey is nothing short of a thrilling ride. Raised in a world of hearty laughs and life lessons, his rebel spirit found solace in working in hospitality.

๐Ÿ’ฅ Big milestones

  • ๐Ÿ‡ฐ๐Ÿ‡ท A lucky South Korean adventure that sparked an 'aha' moment!

  • ๐Ÿคฏ A daring leap into the unknown with zero plans, just tattoos and massive dreams!

  • ๐Ÿ›’ From giving out free samples to conquering the shelves of over 2,000 stores, including a jaw-dropping range in 987 Woolworths stores!

  • ๐Ÿ‘Š Weathering the 'out-of-stock' storm during the peak of a global pandemic. A true test of resilience!

๐Ÿ’ก Learnings
Through the highs and desperate lows (imagine the horror of running out of stock during a surge!), Tim learnt the golden rule: When opportunity knocks, fling the door open, even if you've got to hustle hard for that extra cash! It's about diving headfirst, not dipping toes!

๐Ÿ Wondering how an Aussie larrikin is redefining the beverage industry, one pear at a time? Dive into the full, unfiltered story of resilience, tattoos, and Korean pears on Founderoo.

2. Founder playbook

๐Ÿš€  Achieving Success with a Startup: Insights from Sam Altman, CEO of OpenAI

๐Ÿš€ "The best products are the ones that people spontaneously want to tell their friends about!" โ€” Sam Altman, a visionary who sailed from leading Y Combinator to steering OpenAI. His journey isn't just about milestones; it's a playbook for every aspiring founder!

Here's the game plan:

  1. ๐ŸŽฏ Create a product so good it's irresistible. If itโ€™s not easy to understand and people arenโ€™t raving about it, itโ€™s back to the drawing board!

  2. ๐Ÿ“ˆ Aim for markets on the cusp of exponential growthโ€”think Airbnb or Uber at their inception. Size matters, but timing is often everything.

  3. ๐Ÿ•ต๏ธโ€โ™‚๏ธ Distinguish real trends from fakeโ€”chase genuine customer demand, not fleeting hype.

  4. ๐Ÿ—ฃ๏ธ Be the evangelist of your own product; your passion is contagious.

  5. ๐Ÿค” Maintain a definite view of the future, but dance with the days; flexibility is your friend.

  6. ๐Ÿ’ช Embrace the hard startup path. Real problems need innovative solutions, not copycats.

  7. ๐Ÿง  Build a team that says, "We'll figure it out," and believes it. Positivity, innovation, and a "get things done" attitude are priceless.

  8. ๐Ÿƒโ€โ™€๏ธ Generate momentumโ€”it's your startupโ€™s lifeblood.

  9. ๐Ÿฅ‡ Have a competitive edge that's more than just a sales pitch.

  10. ๐Ÿ’ก Traits of top founders? Frugality, focus, obsession, and love. Be all in, in every way.

  11. ๐ŸŽข Why do startups win? Speed, risk-taking, adaptability, resilience, and seizing market shifts.

๐ŸŽ“ The biggest lesson? 
Startups flourish not just by what they start but by how they grow - adapting, learning, and thriving in an ever-changing ecosystem. And yes, loving the problem as much as the solution!

Hungry for more insights? Check out the full story on Founderoo.

3. Video playbook

๐Ÿ”ฅ These 2 roommates created a $1.8M/year business in 2 years.

"Join Pat Walls as he explores the success story of Dylan and Henry, college buddies turned entrepreneurs in Chicago, who've crafted a $2M/year enterprise to fuel their passions. Discover how they secure deals with high-profile clients like Ali Abdaal, Will Smith, and Naval, and learn the hidden strategy behind their YouTube content reaching 1 billion views. What sets their business apart? A unique philosophy: prioritize fun, then profit. Dive in to uncover their journey!"

4. Video playbook

๐Ÿ’ช How these students created a $400M food app.

Caviar, conceived by UC-Berkeley students in 2012, transformed from a near-failure to a food delivery success, attracting investors like the Winklevoss twins. Pivoting to an "Uber for food" model, they secured a $50K initial investment. Sold to Square for $100+ million in 2014 and later to DoorDash for $410 million.

5. Video short

โšก๏ธ Some classic Jack Ma advice

6. A quote on the art of selling ๐Ÿ˜Ž

"Selling is not a pushy, winner-takes-all, macho act. It is an empathy-led, process-driven, and knowledge-intensive discipline. Because, in the end, people buy from people."

Subroto Bagchi, Co-founder of Mindtree

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Have a great week. See you next Sunday.
Guy + Farzan ๐Ÿ‘‹ 
Founderoo

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