🍿 Mid-Day Squares Jake tells his unique founder story

Hi, Guy & Farzan here,

Today we have founder stories from Mid-Day Squares and Morning Brew, plus a tonne more. Let’s go.

Read time: 9 mins

In the mail:

1. Founder story: Mid-Day Squares Jake tells his founder story 🍿

2. Founder playbook: The $75 million newsletter 🚀

3. Video playbook: Michael’s $20M subscription business 🔥 

4. Video playbook: AMP’s $150 Million business 💪

5. Video short: How Codie got to 1M followers fast 🤩

6. A quote: A quote on how you’ll fail 👌

1. Founder story

🍿 From class clown to chocolate tycoon: How Jake, Lezlie & Nick built a six-figure revenue generating chocolate bar company.

🚀 "Always be unapologetically yourself no matter what." - Jake.

Jake's tale isn't one of an orchestrated plan but of serendipity and grit! From facing the grim shadow of unemployment to lighting up dull corporate corridors with his infectious energy.

Jake’s Entrepreneurial Symphony:

🔍 No job? Birth of a chocolate genius out of sheer will.

🎙 Found his melody: Evoking emotions and crafting stories, not just a CMO title.

🍫 Mid-Day Squares: The challenger to age-old chocolate titans.

🕺  Dancing: Dancing on the rhythms of 'Hey, hey baby' and changing office vibes forever!

🌍 Vision: Transform Mid-Day Squares into the chocolate anthem worldwide.

Golden nugget for founders:
Life’s noise can be deafening. Find your rhythm, dance to your beats, and let your authenticity be your guide.

Hungry for more of Jake's story. Get into Founderoo to have read of this very open and honest founder story.

2. Founder playbook

🚀 From college experiment to media empire: The rise of Morning Brew to 4 Million subscribers and $50 Million in revenue.

🔥 What started as an idea would soon revolutionize business journalism for young professionals.

🚀 Ever wondered how two college students transformed a humble PDF into a media empire? Grab a cuppa, and let's unravel the MorningBrew journey:

🎓 From Classroom Beginnings: Alex Lieberman & Austin Rief saw a challenge: Boring business news! Their solution? A refreshing narrative just for millennials.

🔗 Referral Powerhouse: Growing isn't just about numbers. By igniting a referral storm, they crafted a tight-knit community of Brew lovers.

📈 More than a Newsletter: YouTube, podcasts, Twitter - The Brew wasn’t settling! They leapt across platforms, becoming a dynamic business sensation.

🎙️ Distinct Voice in the Crowd: Humor + Wit + Relatability = Morning Brew's magic formula. Their content isn’t just read. It’s felt!

🚧 Growth’s Speed Bumps: Growth ain't a straight road! From hiring hiccups to preserving brand essence, they faced challenges head-on, turning each into a learning experience.

🌌 Starry Dreams: Alex's vision? Make Morning Brew synonymous with business. With partners like Motley Fool on board, they're not just reaching for the stars. They're living among them!

🔍 Biggest Takeaway? Growth isn’t just about metrics. It’s about preserving authenticity, embracing innovation, and building a tribe that resonates with your brand's voice.

3. Video playbook

🔥 How Michaal turned $5k into $20m with a subscription business

Ever thought about ditching the 9-5 and brewing a multi-million-dollar dream? Dive into this riveting chat with Michael Shewmake, the brain behind Atlas Coffee Club! Starting in his parent's basement, Mike transformed a sip of inspiration into a thriving coffee subscription service raking in $1.6M monthly! Discover the 10 genius steps he took to out-brew the competition. It's not just about having an idea—it's about how you brew it to perfection! 🚀

4. Video playbook

😎 Inside AMP’s $150 Million business

Take a behind-the-scenes look at Atlanta's AMP house. The crew reveals the story of their rise to internet fame, showcasing their impressive car collection worth over a million dollars and diving deep into the keys to online brand-building. Get nostalgic as they reminisce about old tech and their early ambitions, including a desire to join gaming giants like FaZe. Find out the true value of the AMP brand and get a glimpse into their day-to-day life in a content creator house. Dive in for laughs, life lessons, and some serious gaming talk. Watch this playbook.

5. Video short

🤩 How Codie got to 1 Million followers fast

6. A quote on how you’ll fail 👌

All done. How was the newsletter today?

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👎 It was pretty crap

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Until next Sunday
Guy + Farzan 👋 
Founderoo