🚀 The $45K bootstrapped haircare founder

Hi Guy & Farzan here 👋 

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Read time: 8 mins

In the mail:

1. Founder story: The $45K bootstrapped haircare founder 🚀

2. Founder playbook: Lyft’s founder journey to $3.5B 🩷

3. Founder story: Kopi’s $270 Million coffee empire in Indonesia ☕️

4. Founder story: How Dani made Canada Goose a $billion company 🇨🇦

5. Video short: 4 steps to start a business⚡️

6. A quote: Another bloody Musk 🙄

1. Founder story

🚀 See how Amadou's multicultural flair and $45K bootstrapped start-up is revolutionising curly haircare.

"Life's too short, make every opportunity presented to you count." - Amadou Doumbia, Founder of Wuli Grooming.

🌍 Meet Amadou Doumbia, a visionary entrepreneur whose journey from Mali, West Africa, to Sydney, Australia, embodies a tale of perseverance, multicultural richness, and innovative spirit.

🧳 His path led him through New York, China, and finally to Sydney, bringing a unique blend of languages and cultural experiences.

🌀 Wuli Grooming, born out of Amadou's struggle to find suitable hair care products, now stands as a testament to his entrepreneurial acumen. Specializing in natural, Australian-made products for curly and wavy hair, the brand emphasizes hydration and hair health.

🚀 Key Milestones in Amadou's Journey:

1. 🎓 Background in PR and marketing.

2. 💡 Idea inception in 2020, inspired by personal needs.

3. 🛍️ First 10 customers from Sydney weekend markets.

4. 🎤 Shark Tank appearance, boosting brand visibility.

5. 💼 Balancing entrepreneurship with a consulting job.

6. 📈 $100,000 revenue milestone.

7. 🌍 Over 4500 monthly website visitors globally.

📚 A Key Lesson for Founders:
Patience and resilience are crucial. Embrace small beginnings, learn from failures, and keep your eyes on the ultimate goal. Passionately solve problems and success will follow.

Amadou's journey is a masterclass in turning challenges into opportunities. Read the full story in Founderoo.

2. Founder playbook

🩷  Lyft's Journey to a $3.8 Billion valuation. Logan Green's trailblazing path in transforming transportation.

From congested LA streets to a $35 billion valuation - Logan Green's journey is not just about Lyft, but about reimagining urban mobility.

Logan’s milestones

1. 🌱 Early Observations: Growing up in LA, Green saw the inefficiencies of single-occupancy vehicles, planting the seeds of change.

2. 🏫 College Catalyst: At UCSB, frustration with public transit led to a car-sharing program, foreshadowing his future impact.

3. 🌍 Zimbabwe Inspiration: A trip that turned into a revelation. The inception of Zimride in 2007, a digital carpooling pioneer.

4. 🔄 Pivotal Pivot: Recognizing the limitations of Zimride, Green and Zimmer evolved their model, giving birth to Lyft.

5. 🚖 Ride-Hailing Revolution: Launching Lyft in 2012, they challenged traditional transportation, offering on-demand, short trips.

6. 🥊 Navigating Rivalry: In a market dominated by giants like Uber, Lyft distinguished itself with its community-focused ethos.

7. 🤝 Strategic Alliances: From Disney World partnerships to healthcare collaborations, diversifying Lyft's reach.

8. 💹 Economic Milestones: Achieving a $7.5 billion valuation and hitting over a million rides daily by 2018.

9. 📈 Diversification Masterclass: Introduction of Lyft Plus and Premier, and smart pricing strategies.

10. 👤 Quiet Leadership: Green's introspective leadership fostered innovation and inclusivity.

📚 Key Lesson: Embrace vision, resilience, and adaptability. Dare to challenge the norm and stay true to your values.

🔗 Read the full story in Founderoo.

3. Video founder story

☕️ Kopi’s $270 Million coffee empire in Indonesia

This video explores the inspiring story of Edward Tritanata, who rose from modest beginnings to become the CEO of Kopi Kenangan, a leading Indonesian coffee brand. Highlighting his journey from an unmotivated individual to a successful entrepreneur, the video provides valuable insights into building a successful coffee business and motivates aspiring entrepreneurs.

4. Video founder story

🇨🇦 See how Dani turned Canada Goose into a Billion dollar brand.

At 27, Dani Reiss became CEO of Canada Goose, then a $2.2 million revenue company. His grand father was the original founder. Now, it's a luxury brand valued at $1.1 billion. Known for their distinctive shoulder patches, Canada Goose parkas are priced above $1,000, with annual sales exceeding one million jackets.

5. Video short

⚡️ 4 steps to start a business

6. Another bloody Mush quote 🙄

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See you next Sunday.
Guy + Farzan 👋 
Founderoo