$281M for a peanut butter company

Hey - It’s Guy & Farzan,

Today, we have 2 founder stories, 1 founder playbook, 1 founder tweet

Estimated reading time: 7 mins

Founder story (1 of 2)

See how Jonno & Jesse created their unique Memobottle and had $400K revenue in 2024.

See how Jesse and Jonno have:

💧 Founded memobottle in 2014 to combat single-use plastic waste.
🌎 Launched their innovative flat, reusable water bottles designed around international paper sizes.
🚀 Successfully crowdfunded their venture on Kickstarter, surpassing their funding goal and gaining global recognition.
👥 Built a strong community and network, collaborating with brands like Spotify and The Australian Open.
💡 Demonstrated resilience and adaptability in overcoming challenges and setbacks.

Top 5 takeaways from Jesse and Jonno's journey:

👉 Pursue your passion and address societal challenges with innovative solutions.
👉 Recognize opportunities in emerging trends, such as sustainability and convenience.
👉 Utilize crowdfunding and social media to kickstart your venture and build a loyal customer base.
👉 Foster community engagement and partnerships to amplify your brand's impact.
👉 Embrace resilience and adaptability in navigating the entrepreneurial journey.

"Fail to plan, plan to fail." This embodies Jesse and Jonno's strategic approach to entrepreneurship as they continue to innovate and inspire a more sustainable future.

Founder story (2 of 2)

See how Justin sold his peanut butter company for $281M

Justin Gold started selling his homemade nut butters in Whole Foods. Even though he did this, he wasn't making enough money. Then, during a mountain biking trip in 2006, he got an idea for a new product. This new product became really popular and helped Justin's business become successful.

 Founder playbook

See how MrBeast gained 250 Million YouTube subscribers, earning a whopping $105 Million in 2022

See how James Stephen Donaldson, known as MrBeast, has:

🎥 Built his YouTube empire in 2012, captivating millions with his innovative content and philanthropic endeavours.
🌟 Transformed from a young gaming enthusiast into YouTube's most-subscribed individual, boasting over 169 million subscribers.
💸 Earning a staggering $105 million in 2022 alone through various ventures and sponsorships.
🌍 Expanded his influence beyond YouTube, founding initiatives like Team Trees and Team Seas to drive environmental conservation efforts.
👍 Demonstrated an unwavering commitment to giving back through extravagant giveaways or funding life-changing surgeries.

Top 5 takeaways from MrBeast's journey:

🚀 Chase your dreams and create content that resonates with your audience, no matter how unconventional.
📈 Embrace innovation and seize opportunities to expand your reach and impact.
💡 Harness the power of social media and collaboration to amplify your message and build a dedicated fanbase.
🤝 Cultivate partnerships and initiatives that align with your values to make a meaningful difference.
💪 Persevere through challenges and setbacks, staying true to your vision and values.

"Spread joy, hope, and positivity." This encapsulates MrBeast's mission as he continues to inspire millions and leave a lasting legacy on YouTube and beyond.

Read the full playbook on Founderoo.

Founder Twitter post

Being a founder is hard. Most don’t succeed. We learn more from tough stories than from successful ones.

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See you next Sunday.

Guy + Farzan
Founderoo