🚀 30K a month drawing logos

Hi Guy & Farzan here 👋 

Hope you’re well. Let’s get into what we have for you this week.

Read time: 7 mins

In the mail:

1. Founder story: 30K a month hand drawing logos 👨🏻‍🎤

2. Founder playbook: How Pat grew Starter Story to $1M in revenue 🚀

3. Video playbook: Paula’s $12M crime scene cleaning business 🔥

4. Video playbook: Tori’s $141M side hustle 💪

5. Video short: Biggest first-time founder mistake ⚡️

6. A quote: On founder sacrifice 😎

1. Founder story

😍 See how Joel makes 30K a month profit, hand drawing unique logos while living on a yacht in Queensland, Australia.

✨"My best always." The mantra behind Joel Pringle, the founder of 'Joel Pringle Logo Design', living an extraordinary life amidst the waves of Queensland while crafting unique logos.

🚀 Joel's Milestones:

• 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Born in Wales, moved to Australia at 1: the beginning of a nomadic life.

• 🏫 Went to nine different schools and faced the mysterious reasons for his family's constant moves.

• 🍔 Took his first job at McDonald's and began navigating adulthood amidst the shadows of a complicated upbringing.

• 🎨 Took a dive into graphic design, faced exploitation, but found his passion.

• 🖌️ Realized he could monetize his innate drawing skills - Voila! A logo design business was born.

• 🌊 Built resilience against life's challenges: from the GFC to a divorce and the pandemic, emerging stronger each time.

🔥 Golden Lesson: It's not about the big 'lightbulb' moments. Joel believes in listening, understanding the customer's needs, and obsessively refining the process. "Make it cheaper. Make it better. Make it faster. Keep going, never stop refining." Essentially, give people the best at an affordable price ASAP.

📢 A Peek into his Offering: Joel's vision contrasts traditional graphic designing. He doesn't believe in the 'glorious orgasmic logo creation' but in simplicity and efficiency. For Joel, a logo should not need minutes of explanation. It should be self-evident, straightforward, and exceptional!

💼 The Growth Strategy: It's about living the dream. Joel transformed his life and showcased it. From investing in secondary businesses to cruising on a yacht, he's a testament that a good product paired with genuine passion can take you places.

💌 Wrapping it up: There's more to Joel's story than meets the eye. Dive deeper into his incredible journey on Founderoo. ✨Link in the comments!✨ And remember, being a founder? It's a means to create an amazing life.

👉 Read the full story on Founderoo.

2. Founder playbook

🚀  How Pat Walls grew Starter Story to 1.6M monthly visitors + over $1M in annual revenue.

Starter Story has become a powerhouse, and the brain behind it, Pat Walls, has used a blend of unique strategies to grow. Here’s a breakdown:

🚀 Growth Levers:

1. SEO & Content Creation: With a heavy focus on SEO, Pat pulls in a massive 1.6M monthly visitors!

2. Experimentation & AB Testing: Continuous experiments have refined the user experience & optimized conversions.

3. Smart Automation: Pat leverages automation for efficiency, from social media images to scheduling.

4. Building in Public: Pat’s transparent approach has fostered community engagement, helping him connect with industry leaders.

🔍 Pat's Unique SEO Approach
Introducing the "Lean SEO" framework. It's not just about keywords; it's about iterative content creation, testing, and scaling. This approach has been so successful that Pat even offers a course on it!

📊 Experiments That Worked
From adding a table of contents for easier navigation to testing different newsletter formats, Pat's experiments are always aimed at enhancing user engagement.

🤖 Automation Magic
Whether it's automating Reddit posts or creating an audio version of interviews, Pat’s creative automation hacks free up his time for the bigger picture.

📢 Power of Building in Public
From growing his courses to expanding his email list, Pat's transparent approach has been a game-changer. By openly sharing his journey, he's received invaluable feedback and increased his brand's reach.

Pat's approach is testament to the power of experimentation, transparency, and staying ahead with automation. Dive deeper into his journey, lessons, and explore his offerings!

3. Video playbook

🔥 See how Paula makes $12M a year cleaning crime scenes

Ever realized that after a crime or tragedy, there's often no one to clean up the aftermath? Surprising, isn't it? That changed when Laura stepped in with an innovative solution.

From a mere $2500 in her bank to raking in $12 Million this year by cleaning crime scenes, her journey is nothing short of astounding.

4. Video playbook

💪 How Tori quit her $35K job to grow her side hustle to $141M

At the age of 35, Tori Gerbig, the founder and CEO of Pink Lily, left a $35,000-a-year insurance position to expand her online apparel venture. By 2021, the company had generated more than $141 million in sales.

5. Video short

⚡️ Biggest first-time founder mistake

6. A quote on founder sacrifice 😎

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See you next Sunday.
Guy + Farzan 👋 
Founderoo