🚀 Brett's $3.5B electric plane business

Hey Guy & Farzan here 👋

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are very few who decide to do something about them.” (Nolan Bushnell - entrepreneur)

I love this quote. It really resonated with me. Let’s get into the stories for this week.

In the mail (Read time 8 mins):

1. Founder story: Katt’s No-code $38K success 😎

2. Founder playbook: Brett’s $3.5B electric plane business 🚀

3. Founder story: Mike’s $40M hot honey business 🔥

4. Founder short: Why 50% of businesses fail 💪

5. Founder quote: From Canva’s Melanie Perkins 💡

1. Founder story

😎 From basement cinemas to No-Code success: The unconventional journey of Katt and her $38K revenue.

🏠 Katt started young, creating a basement cinema and exploring early entrepreneurial ventures.

💻 Transitioning into digital realms, she developed websites and dabbled in e-commerce, discovering the 'riches in niches'.

🚫 Faced with startup challenges, Katt learned valuable lessons about perfection and practicality in business.

🌐 The 'No-Code' movement revelation transformed her approach, enabling her to innovate without coding expertise.

📈 Launching No-Code Exits, her newsletter, Katt's idea quickly validated with an overnight surge to 500 subscribers.

💵 By monetizing her passion and juggling freelancing, she achieved an impressive $38,000 in revenue.

 🔄 Realizing the importance of balance, Katt restructured her life, prioritizing health and family alongside her business ambitions.

The crucial lesson from Katt's journey? Start small, iterate, and improve. It's not about elaborate plans or perfect products but about growth, adaptability, and embracing change.

2. Founder playbook

 🚀 See How Brett created a $350 Million robot company and a $1.3 Billion electric plane business

"I had to borrow fifty thousand dollars just to survive. I was in the red, negative a hundred thousand dollars." - Brett Adcock

Brett Adcock's Entrepreneurial Odyssey:

1. 🖥️ Vettery Launch (2012-2018)
   Brett leaped from software development to creating Vettery, an online hiring platform, self-funded and salary-free for years.

2. 💸 Financial Rollercoaster 
   In 2015, Brett nearly hit rock bottom financially in Manhattan, yet he persisted.

3. 🚀 Vettery's Success
   Specializing in engineering recruitment, Vettery raised $10 million and was later acquired for an estimated $110 million in 2018.

4. ✈️ Finding Archer (2018-2022)
   Brett then took to the skies, founding Archer Aviation, entering a field he knew nothing about but learned through connecting with over 300 industry experts.

5. 📈 Archer's Rise
   Despite initial financial strains and a challenging funding environment during the pandemic, Archer soared to a $3.3 billion valuation, obtaining FAA certification and NYSE listing.

6. 🤖 Building Figure (2022-2023)
   Brett's latest venture, Figure, focuses on developing humanoid robots to fill labour shortages, raising $70 million in Series-A funding.

Key Lesson for Founders: Start small, dream big, and be ready to learn and adapt. Brett's journey teaches us the power of resilience, the willingness to dive into the unknown, and the importance of staying grounded and focused amidst financial ups and downs.

3. Founder story

🔥 See how Mike’s hot honey business makes $40M a year.

Mike Kurtz made a special hot honey sauce at home for a long time. One day, he took it to his boss, Paulie Gee, where he was learning to make pizza. Paulie really liked it, and it became popular as a pizza topping. More and more people wanted it, and Mike's hobby turned into a big business. Now, his company makes $40 million a year.

5. Founder short

💪 Why 50% of businesses fail

6. Founder quote

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See you next Sunday.
Guy + Farzan 👋 
Founderoo