❤️ Remembering Joel

Hey - It’s Farzan & Guy,

This week at Founderoo we’re sad to share that we've lost Joel Pringle, one of our earliest featured founders. Joel's story of running a successful logo business from his yacht inspired lots of people. To honour Joel, we're resharing his story this week. We hope his innovative spirit continues to inspire entrepreneurs everywhere. ❤️

Estimated reading time: 8 mins

In the mail today :

1. Founder story: Remembering Joel Pringle, a unique Aussie entrepreneur ❤️

2. Founder story: The $700M water brand Liquid Death 💀

3. Founder playbook: From College dropout to $300M empire  🔥

4. Founder advice: Cracking advice for all founders 💥

5. Founder quote: For those who want to start a successful business 🏆

 Founder story

Remembering Joel Pringle: A legacy of design, innovation, and inspirational entrepreneurship.

In memory of Joel Pringle

Joel was our second-ever story on Founderoo; if you ever followed his journey, he was a legend and a gentleman. We were very sad to hear of his passing last week and are thinking of his partner Eve and their 2 young kids. ❤️

Joel's recent passing leaves a legacy of innovation in entrepreneurship, design and living life on his own terms.

Remembering Joel Pringle:

🎨 Founder, Joel Pringle Logo Design
⛵ Operated from his yacht, Queensland, Australia
🚀 Founded 2010
💰 Peak monthly profit: AU$30,000

Joel's impact and lessons:

👉 Overcame adversity to build a successful business
👉 Offered high-quality, affordable, fast logo design
👉 Simplified processes, challenging industry norms
👉 Used lifestyle marketing to showcase his business model
👉 Continuously adapted to market changes

Legacy:

🌟 Inspired unconventional business approaches
🌟 Demonstrated work-life balance in entrepreneurship
🌟 Helped countless small businesses establish their brand
🌟 Showed resilience through economic and personal challenges

Joel Pringle's journey from a challenging childhood to a thriving logo design business showed real perseverance and innovation. Joel's story reminds us that with creativity and determination, it's possible to build a successful business while living life on your own terms.

As we remember Joel, we celebrate not just his business acumen, but his adventurous spirit and ability to craft an inspiring life and career. His legacy lives on through the businesses he branded and the entrepreneurs he motivated to forge their own paths to success.

Founder story

How Liquid Death's founder started a $700 Million water brand.

Mike Cessario started Liquid Death to make water cool. After seeing fun ads for energy drinks at a music festival, he thought water needed the same. With $1,500, he made a funny ad before even having water to sell. The ad went viral, and investors liked it. Now Liquid Death is worth $700 million and expects to sell lots of water.

 Founder playbook 

From College dropout to $300M empire: How Emma Grede built a fashion fortune with the Kardashians.

(founder playbooks are the strategies used by successful founders).

A few notes about Emma Grede and her businesses:

🏠 Based in Los Angeles, USA (originally from London, UK)
📅 Started Good American in 2016
🚀 Good American scaled to $200M in annual revenue
💰 Personal net worth exceeding $300M
👥 Co-founder of multiple successful brands

5 takeaways from Emma's story:

👉 Trust your instincts: Emma dropped out of college and left her job to pursue entrepreneurship when she felt undervalued.

👉 Build a strong network: Her connections in the fashion industry led to partnerships with the Kardashians.

👉 Lead with values: Emma's brands focus on inclusivity, body positivity, and sustainability, resonating with modern consumers.

👉 Prioritize talent acquisition: Emma emphasizes hiring top talent and creating a strong company culture.

Emma Grede turned her passion for fashion and talent management into a multi-million-dollar empire. Have a read of the full story to learn how she built multiple successful brands with celebrity partnerships.

 Founder advice

The greatest advice for a founder

Don’t spend time trying to figure out positive proof points for your product, just go after ‘Can I kill it?’

 Founder quote

Advice for entrepreneurs looking to start a successful business (Tejas Rane - serial entrepreneur)

“Don't focus too much on being successful. Focus on what you can build right now. Start small. It doesn't matter. What you really need is some action. Once you start something small, publish and share it across social media. Let it be free. It can be as simple as a directory. Once you figure out the process of launching something, and that's your starting content, then you can move on to solving the real problems.

First, try to analyze what problems you face daily. If you can solve that problem and convert it into a working solution, you got yourself a product. Then it's all about marketing. Highly recommend promoting till you die. Because no matter how beautiful your product is, if it's not out there, no one would know. So keep asking and promoting your product shamelessly."

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See you next Sunday.

Guy + Farzan
Founderoo