Nathan grew ConvertKit to $100K MRR in 1 year

+ see how this founder turned $500 into $500M

Hi, Guy & Farzan here,

Every week we spend a tonne of time researching, collecting and formatting content to help you grow your side hustle into a full time gig. Let’s get into it. 🚀

Todays read time: 5 mins

In the mail today:

  1. Founder story: Aussie country boy doing $1.3M revenue with sexual health testing 🍆

  2. Founder playbook: See how Nathan grew ConvertKit to $100K MRR in 1 Year 💪

  3. Video playbook: How this founder turned $500 into $10M 👨🏻‍🎤

  4. Quote: Four bloody smart quotes for side hustlers 😎 

  5. Fun fact: Warren ‘the baller’ Buffett 🤑

1. Founder story

The Aussie country boy doing $1.3M revenue with sexual health testing 🍆

Smiley James

Revolutionising Healthcare: The Story of Hyphen Health and their growth to $1.3M in annual revenue. 💰

Have you ever felt too embarrassed 🤭 to go to a doctor for a check-up or felt like the process was too complicated? That's precisely what James & Mitchell, founders of Hyphen Health, wanted to change.

Their healthcare startup, based in NSW, Australia, uses technology to revolutionise how people access healthcare services.

💊 From business to healthcare

Growing up in Awaba, James loved business from an early age. His mother pushed him toward accounting, but it wasn't for him.

He spent several years traveling doing different jobs. Despite the challenges, James never lost his entrepreneurial spirit. 🏝

After running several successful businesses, James eventually turned his attention to healthcare tech, & Hyphen Health was born. 🥳

🧑‍⚕️ Innovative approach to healthcare

Hyphen Health is a diagnostic service that uses text-based healthcare allowing individuals pathology testing instantly, at any time.

Their online clinics, Stigma Health and PrEP Health have become the leading sexual health service in Australia, conducting over 20,000 tests annually.

💪 Overcoming challenges

Hyphen Health's journey hasn't been without its challenges.

Initially, the company spent a lot on Google advertising. They quickly ran out of funds and had to pivot their approach. They also experimented with a subscription model but found that most customers preferred greater flexibility.

📈 Expanding

Despite these obstacles, Hyphen Health has continued to grow and thrive. The company is now looking to expand & optimise its clinics and explore partnerships.

🌯 Wrap up

James & Mitchell's journey has been a rollercoaster ride, but their commitment to making healthcare accessible and empowering is unwavering.

James’s advice for founders

“Just start. You can prep and plan, but taking that first step of doing it is really important. It will never be the perfect time! Stars don't always align. You need to take power in your own hands and put one foot in front of the other. Also, if you're scared to make mistakes, you can't learn. Mistakes will help you find your way.”

James

2. Founder playbook

See how Nathan grew ConvertKit to $100K MRR in 1 Year 💪

Nathan and his wife

🚀 From stuck at $1.5K to skyrocketing revenue. Nathan Barry’s inspiring journey.

Ever felt stuck with your side hustle? You're not alone. Nathan Barry, founder of ConvertKit, was in the same boat, stuck at just $1.5K monthly revenue for a long time.

But guess what? In just 12 months, Nathan scaled ConvertKit from $1.5K to a jaw-dropping $100K MRR. 😱

Here’s how he did it

👉 Double Down: Nathan made a tough decision - he invested his last $50,000, hired a full-time developer, and shut down his other business to focus on ConvertKit. 💪 Sometimes, all you need is that extra push!

👉 Direct Sales Strategy: Nathan developed a 10-step process to grow ConvertKit. 📈 Here's a summary of his winning approach:

🎯 Choose a niche: Focus on a specific target audience.

🔍 Create a list: Narrow down your audience even further to create highly targeted lists.

💬 Ask about frustrations: Reach out and learn about their pain points.

🤝 Build a connection: Share your experiences and solutions.

📞 Get on a call: Showcase your product's features and provide value.

🚀 Remove the biggest objection: Make it easy for customers to switch.

🏃‍♂️ Do anything to get the customer: Go the extra mile to onboard early customers.

📣 Create an echo chamber: Leverage the power of referrals and word-of-mouth.

😇 Ask for referrals: Don't be shy to ask satisfied customers for introductions.

❤️ Be human: Maintain a personal touch in all interactions.

Nathan has since scaled the business even further to over $33.4M in annual revenue.

So, what's the key takeaway? 🤔 Be determined, strategic, and don't be afraid to try new approaches. And most importantly, always put your customers first! 🥇

3. Video playbook

See how this founder turned $500 into $10M 👨🏻‍🎤

4. Quotes

Four bloody smart quotes for side hustlers from Samy Dindane of Hypefury 😎

“Your MVP doesn’t have to be very polished, it doesn’t need to take long to build. It just needs users.”

“There are no crowded markets, find niches within niches.”

“Paying users are the best validation you need.”

“User interviews are the best way to get the early product right.”

5. Fun fact: Warren Buffett 🤑

Warren ‘The Baller’ Buffet

Warren Buffett is a total boss who's faced countless challenges on his path to becoming one of the most influential investors ever.

But what's truly impressive is that he still lives in the same house he bought over 50 years ago. He also lives in it unguarded.

And get this, he has no mobile phone, and he drinks 5 cans of cheery coke every day.

Warren is living proof that you don't need a flashy lifestyle to be a total baller.

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Cheers
Guy + Farzan
Foundero

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