🔥 $105M revenue for Mr Beast

Hi, Guy & Farzan here,

This week we have surfers, YouTubers, traders and a lesson in growing your Saas company, plus a bit more.

As always no fluff, no bullshit, and just a wee bit of bling. Let's dive in!

Read time: 7 mins

In the mail:

1. Founder story: Surfing her way to 7 figures with muk mat 🏄‍♀️

2. Founder playbook: Mr Beast and his $105M revenue 🔥

3. Video playbook: How Brian built a $2.9M SaaS Company ⚡️

4. Video playbook: The college dropout making $500k a month 🚀

5. Video short: 3 rules for business success 💪

6. A quote: A quote about outworking & outlearning ✌️

1. Founder story

🏄‍♀️ Surfing her way to 7 figures with muk mat: A beach-loving entrepreneur's solution for outdoor enthusiasts, backed by 40K newsletter subs and 20K monthly website visitors.

👉 Meet Suzanne Horton
"Surfing her way to 7 figures! Meet Suzanne Horton, the unstoppable founder of muk mat, who turned her love for the ocean into a booming business with 7 figures in revenue.

👉 Where it all began
Suzanne's journey began on the sunny shores of Gold Coast, Australia, where she grew up with saltwater in her veins. Her parents' inspiring entrepreneurial spirit inspired her to create her own path, so she did!

👉 The ‘aha’ moment
The real game-changer came when Suzanne embraced her passion for surfing and the great outdoors. Her "aha" moment led to the birth of the muk mat, a brilliant solution to keep the outdoors outside!

👉 The following
With 40K newsletter subscribers, 11K Instagram followers, and a staggering 20K monthly website visitors on mukmat.com, Suzanne's brainchild soon became a sensation!

👉 Lessons learned from Suzanne
Through trials and triumphs, Suzanne discovered a powerful lesson every founder should heed - listen to your customers! Embracing feedback, evolving based on their needs, and constantly improving the product turned muk mat into an absolute must-have for outdoor enthusiasts. Success soared as the community found solace in her innovation.

2. Founder playbook

🔥 MrBeast: 169 Million YouTube subscribers, earning a whopping $105 Million in 2022

🎤 Meet MrBeast, the YouTube sensation turned philanthropic icon! With over 169 million subscribers on his main channel, he's not just a YouTuber; he's a force of positivity and generosity!

📜 Starting from humble beginnings in Greenville, North Carolina, MrBeast (James Stephen Donaldson) embarked on his YouTube journey at 13.

🏡 From Let's Plays to viral challenges, his content grew in popularity and captivated millions worldwide.

✌️ But amidst the success, MrBeast's journey teaches us a crucial lesson: "Dream big, give back, and always stay true to yourself."

💡 MrBeast's philanthropy initiatives are not just about giving away money; they're about inspiring others to do good and make a difference.

🤝 His actions prove that one person's dedication can create a ripple effect of kindness and positivity, improving lives.

3. Video playbook

⚡️ How Brian built a $2.9M SaaS Company

Learnings for growing a successful SaaS company:

1. Embrace product-led growth with a free version to attract early users and gain traction.

2. Utilize a consistent Weekly Newsletter to stay top-of-mind and drive engagement.

3. Optimize product launches with anticipation, limited-time offers, and clear calls to action.

4. Ship features faster to improve trial conversion rates and reduce churn.

5. Focus on SEO to capture more traffic, especially with bottom-of-the-funnel content for potential buyers

4. Video playbook

🚀 The college dropout making $500k a month

Kevin Pak is a college dropout who transitioned from personal training to becoming a successful Amazon FBA seller. Starting with $3,000-$4,000, he found success in the home and kitchen, pets, and toys categories. He formed a service-based company, FBA Boss Academy, with an eight-figure Amazon seller. Kevin now makes $500,000 a month in revenue. His journey emphasizes the importance of finding a strong "reason why" and staying focused on the essential tasks.

5. Video short

💪 3 rules for business success

6. Quote

✌️ A quote about outworking & outlearning

That’s all folks.

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See you next Sunday
Guy + Farzan 👋 
Founderoo