🚀 The $17M chocolate rebel company

Hi, Guy & Farzan here,

Today we have some kick-arse content with stories of family businesses, rebel founders, and beating the big guy, all while making big $ revenue.

Read time: 6 mins

In the mail:

1. Founder story: 6-figure revenue odor revolution 😷

2. Founder playbook: The audacious $17M chocolate rebel company 🚀

3. Video playbook: This 22-year-old makes $100K per day ⚡️

4. TikTok video: Consistency + Commitment 💪 

5. A quote: Startup advice for founders 😍

1. Founder story

The remarkable story behind Swiff’s odor protection revolution 😷

Discovering Science, embracing Innovation: The remarkable 6-figure revenue story behind Swiff's odor protection revolution.

🚀 "If you don't know the basics of aerodynamics, you will crash no matter what you tape together. So a bit of planning doesn't hurt."

💡 These wise words came from JJ Richardson, the co-founder of Swiff, a revolutionary odor protection solution.👏

A lover of extreme sports 🏄‍♂️ and scientific discovery 🔬, JJ spun his breakthroughs in the lab into the hands of everyday people.

Coupled with Susanna's expertise in communication and branding 🎨, they successfully launched SWIFF in 2021 and haven't looked back since!🚀

SWIFF, born from antiviral mask coatings, found its niche in odor protection. Whether you're a backpacker, athlete, pet owner, or businessperson in a sweaty situation, SWIFF's got your back!

But the journey wasn't all smooth sailing. 🌊 Navigating through failures and mess-ups, the couple learned that sometimes you have to do it yourself if you want something done right.

💪 They've faced challenges head-on, from tracking down 5000 lost empty bottles 📦 to late-night problem-solving sessions.

Through it all, JJ and Susanna share a united vision. They're not just building a business. They're building something beautiful that makes people's lives better.❤️

Let's celebrate their journey and remember, as Susanna's mom puts it, "There is money everywhere; all you have to do is reach out your hand."

Keen to learn more about their entrepreneurial adventure and valuable lessons?👇

2. Founder playbook

🚀 From a kitchen experiment to a $17M rebellion: Unwrapping the audacious rise of Mid-Day Squares.

🚀 Get ready for an adventure in entrepreneurship that's as exciting as it is delicious! Our newest playbook, "From a kitchen experiment to a $17M rebellion: Unwrapping the audacious rise of Mid-Day Squares," takes you into the heart of a company that's redefining the snacking game in a big way. 🍫💥

Mid-Day Squares isn't your average chocolate brand. It's a plant-based, functional chocolate sensation causing serious waves in the industry. 🌊 

Want to know how a craving for healthier, tastier mid-day snacks sparked a multimillion-dollar revolution? We've got the inside scoop.🍦

This playbook delves into the strategies of Mid-Day Squares' founders, the dynamic trio of Nick Saltarelli, Lezlie Karls, and Jake Karls.

🚀 You'll discover their innovative marketing tactics, how they defied industry giants with their bold moves, and how they built an active and engaged community around their brand. 🏢👥

But that's not all! You'll also gain insights into their savvy operations and how their commitment to in-house manufacturing boosted efficiency and played a huge role in their content strategy. 🎬

Did we mention they responded to a lawsuit with a diss track? 🎤 Yes, you read that right!

Their bold and out-of-the-box approach to challenges is one of the many reasons this playbook is an absolute must-read. 📚

Dive into this enthralling story of how a humble kitchen experiment turned into a $17M powerhouse. Be warned – you might come out of it with a sudden craving for chocolate! 😋 🍫

3. Video playbook

⚡️ Meet the 22-Year-Old making $100K per day!

In this YouTube video, meet Bob, a 22-year-old entrepreneur who makes $100K a day through Forex trading plus other online businesses. This sort of bling is not for everyone, but Bob’s story is pretty amazing. He came from a tough background with bad mental health growing up.

Now with a happy family and 6 kids at 22 years old, this story might surprise you. Start at 12.20 if you want to skip the house tour. Look past the luxury cars and bling; you’ll see this 22-year-old is a wise old soul.

4. TikTok video

Denzel Washington on why dreams without goals are just dreams 💪

Without commitment, you'll never start, but without consistency - you'll never finish.

@fearlessmentality_

BEST MOTIVATIONAL QUOTE #inspirationalquotes #inspiration #wisewords #quoteoftheday #quote

5. Quote

Some startup advice for founders 😍

That’s us for today. If you can be arsed, let us know how today’s newsletter was. Vote below.

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See ya next Sunday
Guy + Farzan 👋 
Founderoo