🍺 The $100M drinkware success story

Hi, Guy & Farzan here,

The weekly newsletter full of unfiltered, no-bullshit, super interesting founder stories. Let’s get into it.

Read/watch time: 8 mins

In the mail:

1. Founder story: The French founder with 40K monthly visitors 🚀

2. Founder playbook: The $100M drinkware success story 🍺

3. Video playbook: This guy made $42M in his 20’s 🚀

4. Video playbook: From food Stamps to $30M

5. Video short: This 1-employee business making $1,000,000 + 💪

6. A quote: A solid quote from Alex Hormozi 🍩

1. Founder story

🚀 Meet Thomas Sanlis: The Indie Hacker powering Uneed with 12K subscribers, 40K monthly visitors, and $15K side income!

🚀 Meet Thomas Sanlis, the indie hacker who masterfully turned his passion project, Uneed, into a flourishing source of side income.

📈 He’s making a neat $15,000 in annual revenue in 2023 with 12,000 newsletter subscribers and 40,000 monthly visitors.

🇫🇷 From his home in Nantes, France, Thomas launched Uneed in 2020. His innovative platform addresses a real-world problem: finding the best tech tools easily, regardless of their SEO budget or popularity.

💡 His journey is a testament to the power of patience and consistent effort. Thomas diligently added one tool per day to Uneed for nearly three years before the platform took off. “Automation and patience were my early allies,” he says.

His advice for those considering a side hustle? “Design your projects with the long term in mind. Build it in a way that allows it to evolve and be maintained for several years without requiring too much effort.”

🙋‍♂️ This strategy sustained Uneed until it eventually flourished. You know what we love about Thomas? He’s just a regular guy who decided to hustle hard, and look where he is now!

💪 He didn’t wait for a huge cash injection or a shiny degree to make it happen. He simply had a great idea and a truckload of determination.

2. Founder playbook

🍺 Brumate: From warm beer woes to $100M founder success story!

Dylan Jacob, the mastermind behind Brumate, turned his frustration with warm beverages into a remarkable success story! 🚀

🌟 Starting with a vision to revolutionize the drinkware industry, Jacob founded Brumate in 2016. With just an idea and a dream, he crafted a plan to keep adult beverages perfectly chilled on the go. 🥤

📈 Brumate's growth has been phenomenal. From $270K in sales in its launch year, the company quickly scaled up, reaching $2.1M in sales in 2017, almost $20M in 2018, and an impressive $36M in 2019. By 2021, Brumate's revenue skyrocketed to over $100M! 💰

🌍 Jacob's passion for building a better drinking experience has allowed Brumate to stand out in the industry. They've created a loyal following with a focus on high-quality, insulated drinkware. No water bottles or coffee mugs here—just coolers crafted for adult beverages! 🥂

🚀 Dylan's strategic marketing approach has been key to Brumate's success. From failed crowdfunding attempts to Facebook ads, he found the perfect formula. Social media engagement, a private Facebook group, and a strong online presence have strengthened Brumate's brand. 💪

💸 While financial details aren't public, Jacob's insights reveal gross margins of around 59%. Effective ad spending brings margins to 35-45%, driving profitability. Dylan's ability to balance growth and profitability sets Brumate apart. 💼

🎉 Brumate's journey teaches us that any idea can become a thriving business with determination, innovation, and a commitment to excellence. 🎉

Have a read of the full story on our website.

3. Video playbook

🚀 How Luke Belmar made $42 Million in his 20’s

Luke Belmar is a successful entrepreneur who initially amassed wealth through drop shipping, e-commerce, and social media arbitrage. His wealth grew significantly after investing in Bitcoin. Despite losing his initial crypto gains, Belmar, using his experience in e-commerce, reinvested and made profitable returns in 2020. Born in a small Argentinian village, he credits self-education and personal transformation for his success.

4. Video playbook

🔥 Meet the 23-Year-old who went from Food Stamps to 30 Million!

🔥 Discover the incredible journey of Noor, a 23-year-old self-made multi-millionaire who went from food stamps to owning a $12 million mansion! From his lucrative trading career, multiple businesses, and impressive real estate portfolio, Noor's story is filled with inspiration and valuable insights. 💰🏡 📈

5. Video short

💪 This 1-employee business makes over $1,000,000

6. Quote

😍 A solid quote for entrepreneurs from Alex Hormozi 🍩

You made it to the end, you bloody legend.

I just wrote this newsletter going 927km per hour, flying from Sydney, Australia, to Singapore at 11,734 metres up in the air. The internet was a bit dodgy, and I was wedged in between my daughters and wife, but I made it.

Vote below on how it was.

👍 It was great
😐 Meh - it was ok
👎 It was crap

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Cheers
Guy + Farzan 👋 
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