❤️ Ben & Wade's 6-figure 'Solve & Coach' business.

Hey - It’s Farzan & Guy,

Lately, my social life's been all dress-up parties. Saturday was a Swedish night and I channelled my inner Björn Borg. This week we have founder stories of coaching, cleaning and delivering…

Estimated reading time: 9 mins

In the mail today :

1. Founder story: Ben & Wade’s 6-figure ‘Solve & Coach’ business ❤️

2. Founder story: Anna-Marie’s 100K cleaning business ⚡️

3. Founder playbook: Deliveroo’s $7 billion story of perseverance 🦘

4. Founder advice: Garry Tan says business owners need to be creators 💪

5. Founder quote: Pieter Level’s advice on pricing 🤑

 Founder story

Discover how Ben & Wade built Adroitly—a six-figure 'Solve & Coach' business that tackles company problems and empowers teams to solve them.

See how Adroitly:

💡 Developed a unique "Solve & Coach" model, merging project solutions with team empowerment.
💰 Bootstrapped to six figures within a year, supporting scale-ups.
🚀 Continues to expand by adapting its approach and refining its messaging.

Our top 3 takeaways from Adroitly’s journey:

👉 Leverage existing networks: Ben & Wade found early clients by sharing their ideas with connections, who showed curiosity and support.
👉 Focus on value-driven marketing: They used LinkedIn as their primary channel, where founders in need of solutions are active.
👉 Continuously refine for fit: They engage in regular conversations with clients to identify common needs and adjust their service.

Adroitly's advice for founders: "Test your business idea with real conversations. The more you listen, the closer you get to creating a service that resonates with your market."

Founder story

See how Anna-Marie grew a $100K a year business without a college Degree

Anna-Marie Ortiz runs Cool Aunt Cleaners in Portland. She started the business to get out of living paycheck to paycheck, moving to Portland with a goal to build a seven-figure company. She began by cleaning alone, then grew the business enough to hire employees. Now, she dreams of expanding to other cities and creating job opportunities for others.

 Founder playbook 

The rise of Deliveroo: A $7 Billion tale of perseverance and adaptation.

(founder playbooks are the strategies used by successful founders).

See how Deliveroo:

💰 Grew to a $7 billion valuation by innovating food delivery.
🌐 Expanded to serve customers in 12 countries.
🛠️ Adapted to new markets by pivoting to grocery delivery during COVID-19.

Our top 3 takeaways from Deliveroo's journey: 

👉 Deeply understand your market by starting small, like Will Shu delivering food himself.
👉 Secure strategic investments that catapult growth, but be prepared for regulatory challenges.
👉 Know when to exit tough markets and focus resources where you thrive.

Deliveroo's advice for Founders: "Adapt quickly to changing landscapes—whether it’s a new market or an unexpected crisis like a pandemic."

 Founder advice

If you’re running a business today, you have to be a creator….

 Founder quote

Pieter Levels (levelsio) has strong advice for indie pricing…

“You'll never be able to really get financially independent as an indie if your pricing is below $30/month.

Even Netflix was struggling at $10/mo and they have funding.

Without funding you can get 1,000 users @ $30/mo which is financial independence path.

But 1,000 @ $10/mo is not enough Without funding you can't advertise to reach 10,000 or 100,000 people so your pricing should be higher IMHO.”

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See you next week.

Guy + Farzan
Founderoo