❤️ Adam's unique $5M bed business

Hey - It’s Farzan & Guy,

Faaark! As I (Guy) write this newsletter intro I’m thinking, “what do we need to do to level up this Founderoo newsletter? It needs a bit more bloody zing to get me more excited. Any ideas, or is it good the way it is? Maybe I’m just tired.” Let’s push on…

Estimated reading time: 7 mins

In the mail today :

1. Founder story: Adam’s unique $5M bed business 🛌

2. Founder story: The $100M fashion brand that started in Mongolia 👕

3. Founder ideas: 4 fast business ideas for your first $1K MRR  🔥

4. Founder growth: Growth channel ideas from the mighty John Rush 🚀

5. Founder quote: A Naval banger quote 💪

 Founder story 

See how Button & Sprung’s Founder Adam Black grew a multi-million dollar business by redefining custom furniture.

See how Adam:

🚀 Scaled Button & Sprung to £5M revenue in retail furniture
🎯 Built a premium mattress brand with zero discounts or promotions
🌍 Grew from Yorkshire family business roots to London's sleep experts

Our top 3 takeaways from Adam's journey:

👉 Why he removed all discounts and promotions in an industry full of fake sales
👉 How he turned magazine editors into his best marketing channel by leveraging his showroom location
👉 Why focusing on natural materials and sustainability became his competitive edge

Must-read for founders who: Want to learn how a third-generation business leader disrupted the furniture industry by doing the opposite of what traditional retailers do - no commissions, no discounts, and no foam materials.

Founder story

See how Matt & Diedrick took A $2.5 Million loan to start a fashion brand — Now It brings in $100 Million/Year.

Matt Scanlan and his friend Diederik started Naadam, a cashmere clothing company, after visiting Mongolia in 2012. They borrowed $2.5 million using Matt's parents' house as collateral to buy wool directly from goat herders in the Gobi Desert. By cutting out middlemen, they could pay herders double the usual price while selling sweaters for just $98 - much less than competitors. The company started in their apartment, grew with $50 million in investments, and reached $100 million in sales by 2022. Their success came from controlling the entire supply chain and focusing on quality while keeping prices affordable.

This story is bloody nuts, I watched it end to end.

 Founder ideas 

4 fast business ideas for your first $1000 MRR, from Simon Høiberg.

 Founder growth

A quality actionable guide on growth channels for your tech business from John Rush.

 Founder quote

Farzan posted this tweet of a great Naval quote we all need…

“Learn to sell. Learn to build. If you can do both, you will be unstoppable." (Naval)

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See you next week.

Guy + Farzan
Founderoo