The 6 figure wedding business

Hey - It’s Farzan & Guy,

I (Guy) am overthinking the newsletter intro today. I want it to be short with a hint of wit, but I haven’t got it this evening. Enjoy the newsletter.

Estimated reading time:  8 mins

In the mail today :

1. Founder story: Ollie’s 6 figure wedding registry business 💍

2. Founder story: Bella’s $400K side hustle pet business 🐹

3. Founder playbook: Learn from Noah Kagan 💚

4. Founder advice: Create the best onboarding 🔥

5. Founderoo feedback: Win US$50 by leaving us a testimonial 🙏

Founder story

See how Ollie and his mate turned a personal need into a 6-figure honeymoon registry business.

See how Ollie:

💰 Created a 6-figure honeymoon registry business
🌐 Built Hitchd: A modern, innovative registry platform
🛠️ Built the platform in 4 months to solve their own wedding needs

Our top 5 takeaways from Ollie’s journey:

👉 Identify your needs that can be turned into a business.
👉 Focus on building an MVP and iterate based on feedback.
👉 Prioritize mental health among co-founders to maintain resilience.
👉 Embrace the ups and downs of entrepreneurship, and stay positive.

"Hitchd is a honeymoon registry for modern couples. You can think of it as a wishing well, cash fund, and Kickstarter, all rolled into one package."

💡 Ollie’s advice for Founders: "Never give up on your ideas and keep a positive attitude. The journey to creating a successful product can be full of ups and downs, so it's important to go with the flow of emotions."

Founder story

See how Bella’s side hustle brought in $400K in 2023.

Bella Lin, a 17-year-old passionate guinea pig owner, turned her love for small pets into a thriving business called GuineaLoft. Inspired by her own struggles with store-bought cages, Bella designed and launched her own guinea pig cage, which quickly sold out its first 100 units on Amazon. Despite juggling high school and business, Bella's company brought in $409,000 in 2023. She reinvests all profits to improve products and plans to expand GuineaLoft.

Founder playbook

Failing your way to winning: Noah Kagan & lessons in consistency and personal branding

(founder playbooks are the strategies used by successful founders).

A few nuggets about Noah:

🚀 Founder & CEO of AppSumo
💼 Former Product Manager at Facebook (30th employee)
📈 AppSumo is valued between $200M and $500M
💸 Mint.com 4th employee, lost potential $1.7M
📚 Author of "Million Dollar Weekend"

Our top 5 takeaways from Noah Kagan's story:

👉 Leverage personal brand and build relationships consistently.
👉 Turn setbacks into stepping stones for future success.
👉 Maintain resilience and learn from past mistakes.
👉 Focus on building what customers want, not just what you envision.
👉 Stay independent and use your network to fuel growth.

"Noah Kagan wasn’t a tech genius, but he was smart enough and had enough hustle in him to reach out to different people to work at Facebook, and then leveraged his connections from Facebook, Intel, and Silicon Valley, to work at Mint.com."

Noah’s story is a testament to the power of persistence, adaptability, and learning from failure to build a successful entrepreneurial career. He’s done bloody well.

Founder advice

Founder Daniel Nguyen gives us some golden onboarding advice.

My trick to improving product onboarding:

Imagine you’re your ICP, then speedrun through the whole process.

If you cannot achieve the end goal, your onboarding is too confusing.

If you cannot complete it in under 5 minutes, it's too long.

If you cannot do it without seeking help, your UX needs simplifying.

Optimize ruthlessly until all conditions are met.

Founderoo feedback

Win US$50 by giving Founderoo a cracking testimonial. 💪

Lots of testimonials are boring and we want cracking ones. Your testimonial for Founderoo can be funny, it can be in a wild location or it can be just downright crazy.

The wildest video testimonial wins US$50 and the wildest written testimonial for those shy on camera wins US20. One winner for each. We will run this for. few more weeks to get a winner.

(By leaving us a testimonial you’re permitting us to use it in our marketing of the newsletter.)

Quick reminder - If you like our newsletter, please do “add to address book” or reply. These are “positive signals” that help our newsletter land in your inbox. If you hate it, please unsubscribe (the unsubscribe link is in the footer).

See you in 7 days.

Guy + Farzan
Founderoo