$30K a month surfgear

Hey - It’s Farzan & Guy,

It’s August 2024 already, can you bloody believe it, how nuts is that? Anyway. let’s push on, we have lots of founder nuggets for you today.

In the mail today :

1. Founder story: $30K a month making surfing handplanes ⚡️

2. Founder story: How Andrew built a $1M SaaS in 87 days 🤯

3. Founder playbook: The $7B tale of Deliveroo 🚀

4. Founder idea: How to build your brand with writing ❤️

5. Founderoo feedback: Win US$50 by leaving us a testimonial 🔥

Estimated reading time: 7 mins

Founder story

See how Rikki does $30K a month selling surf handplanes

See how Rikki turned a passion for the ocean into:

🌊 AU$30K monthly turnover
♻️ Innovative bodysurfing handplanes made from recycled plastic
🏄 10 years of eco-friendly surfing products
🏆 Multiple sustainability awards

Our top 5 takeaways from Rikki's story:

👉 Combine personal passion with business to create unique products.
👉 Use sustainable materials to address environmental issues.
👉 Persist through challenges, such as building an entire supply chain from scratch.
👉 Leverage strategic partnerships for growth.
👉 Maintain mental and physical health to sustain long-term success.

"Growing up by the sea and studying Marine Geography, I was always connected to the ocean. My journey to creating WAW Handplanes reflects my love for surfing and commitment to sustainability."

Rikki Gilbey's path from discovering bodysurfing to launching an eco-friendly business demonstrates the power of persistence and never giving up.

Founder story

See how Andrew built a $1M SaaS In 87 Days.

Watch Andre Heckel Jr.’s journey of building a million-dollar SaaS company, ListKit, in just 87 days. Initially struggling and burning through personal funds, Andre found success by pivoting to a productized service model. This helped him gather the necessary cash flow and feedback to build a successful SaaS product. Key strategies include leveraging cold email, reinvesting profits, and assembling a skilled team of co-founders. Have a watch, it’s insightful.

Founder playbook

The rise of Deliveroo: A $7 Billion tale of perseverance and adaptation.

(founder playbooks are the strategies used by successful businesses).

See how Will and Greg got Deliveroo to:

🚴‍♂️ $1.975 billion revenue in 2022
📈 $7 billion valuation
🌍 Operating in 12 countries with 100,000+ riders
🍽️ Partnering with 115,000 restaurants

Our top 5 takeaways from Deliveroo's story:

👉 Innovate by identifying gaps in existing markets.
👉 Leverage strategic partnerships and venture capital for quick growth.
👉 Be adaptable to market challenges.
👉 Diversify what you offer in response to consumer demands.
👉 Prioritize understanding the needs of all stakeholders, including customers, employees, and partners.

"Starting in a small rented apartment, Shu donned a backpack and hit the streets, delivering food personally to better understand the landscape he intended to transform."

Deliveroo's journey from its humble beginnings to becoming a global food delivery giant showcases the power of determination.

Founder idea

David Hieatt tells us how to build your brand

How to build your brand by writing.
 
• You didn’t raise a ton of money.
• You find yourself in an economy as strong as a brown paper bag in the rain.
• Things are getting stressy.
 
But you do know you can win, right?

This will sound like odd advice…but I know it works.
Learn to write so another human being feels what you feel.
That is the skill. That is how you can win. But.
Attention is race.
To win you must get them to clarity faster than others.

TL; DR: Don’t be clever. Be Clear. Speak to the heart.
TL; DR: Everything is energy. The truth vibrates the most energy. Be different.
TL; DR: Big ideas don’t go to those with the biggest budgets.

Yay. You can win.

Founderoo feedback

Win US$50 by giving Founderoo a cracking testimonial. 💪

Lots of testimonials are boring and we want cracking ones. Your testimonial for Founderoo can be funny, it can be in a wild location or it can be just downright crazy.

The wildest video testimonial wins US$50 and the wildest written testimonial for those shy on camera wins US20. One winner for each. We will run this for. few more weeks to get a winner.

(By leaving us a testimonial you’re permitting us to use it in our marketing of the newsletter.)

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See you next Sunday.

Guy + Farzan
Founderoo